Strategic Partnerships · Live Sports · Technology
Partnerships built for the biggest stages.
15 years building partnerships across sports and technology, leading $50M+ partner portfolios and integrated campaigns with global brands.
- $50M+
- Partner portfolio
- 20+
- Global partners
- 15
- Years in partnerships
- 5
- Major leagues
Selected work
Selected activations
BMW national product launches
Octagon
Led a team of 10 delivering 175+ launch events across 90 US cities — planning, logistics, staffing, and live production, with budgets up to $2M per event.
EA Sports FIFA launches
rEvolution
National launch events across major US markets, building consumer experiences that connected the franchise with gaming audiences.
About
I've spent 15 years making brand partnerships work — first from the agency side producing national tours for BMW, Coca-Cola, and EA Sports; then from the property side running a $50M+ NFL sponsorship portfolio at Hard Rock Stadium; then from the brand side building multi-league partnerships at PointsBet; and most recently leading partnership marketing and GTM in emerging tech at NEAR.
A partnership isn't what's in the contract — it's what shows up in the broadcast, the building, and the customer's hands.
Let's talk partnerships
Whether it's a sponsorship portfolio, a national activation program, or a partnership strategy that needs to get to market — I'd like to hear about it.